THE FUTURE BITES

For those bemoaning the electronic, synth pop elements - it's a social critique album centered on today's (and tomorrows) culture. The clue is in the title, really wouldn't make sense if it was an hour of mellotron and guitar solos would it?

For those saying its derivative - I have no doubt that's entirely the point. In a weird way its what makes the album good. The juxtaposition of the critical lyrics against the catchy earworm melodies, particularly on Personal Shopper, is perfect as a middle finger to consumer culture.

Many many albums out there today tackle the big issues of social media, consumerism, influencer culture, mental health and self esteem. Most of them do it by coming across as deep thinkers, creating metaphors for a single issue across an entire album, and making you think too much. Wilson keeps it simple - just calling it all b****cks. Its not an example of a well-constructed multi-dimensional prog masterpiece. But it's not supposed to be. It's a parody of the 'lowest common denominator' self-centred consumer culture we find ourselves in, and it works.