EXPERIMENTS IN MASS APPEAL

You need to think of the motivation for me to start, and I can honestly think of no better place to start than with a relatively new release that quite simply, has blown me away. This album is so polished with catchy hooks that it could be a chrome plated fishing rod.

I was a big fan of the Milliontown album having discovered that a while back, and have to admit I was slightly disappointed when I heard that EIMA was constructed from shorter tunes - therefore expecting it to be more commercial, dare I say 'poppy'. Knowing Jem Godfrey's background other day job one might be forgiven in having that expectation. How wrong was that expectation..... EIMA is an absolute triumph.

I won't be writing a blow by blow account of every track, as other reviewers have already done that part well but I would add that in my book there's not one 'filler' on this album - each track has it's own personality and a perfect package. The title track and Dear Dead Days are the stand out tracks for me as they have that perfect balance of light and shade that just makes you smile out loud (try it!). You could, however, randomly choose any track to play to a non-believer to demonstrate the strength of this album, it's simply that good.

One of my favourite albums of all time already, and one that I don't think I'll ever tire of. Great songwriting, great musicianship, great production. Just fantastic.

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