Coolest toy for the guys

Subject: 7) Plural of LEGO

   While most people point out that they just say LEGOs,
   [email protected] (Lunatic Johnathan Bruce E'Sex) dug out:
   
   One catalogue, dated 1980, has the following on its back page:
   
          Dear Parents and Children
          The word LEGO(R) is a brand name and is very special to all of
          us in the LEGO Group Companies. We would sincerely like your
          help in keeping it special. Please always refer to our bricks
          as 'LEGO Bricks or Toys' and not 'LEGOS.' By doing so, you will
          be helping to protect and preserve a brand of which we are very
          proud and that stands for quality the world over. Thank you!
          
                            Susan Williams
                            Consumer Services (Susan's name is a
                            pseudonym for the service dptmt.)
                            
   Matthew Miller, [email protected], added:
   The above quote from the catalog is often cited as evidence for "Lego"
   as the proper plural, but in fact that is misreading it. Trademark law
   in the US at least is easiest if the trademark is used as an
   _adjective_. The point they're trying to make is that you should say
   "LEGO Bricks", rather than calling the product itself either "Legos"
   _or_ "Lego".
   
   In fact, they seem to assume that "LEGOS" is the natural plural, since
   that's the only one they bother to correct. So, in formal usage, both
   "Lego" and "Legos" are wrong. To me, that means people shouldn't make
   such a big deal about it in informal use!