Listening to prog is like reading classical authors: it is not obvious and demands some time and concentration. I would suggest all the young prog lovers to teach their friends.
And teaching is not something easy: you will have to build a teaching program. For example, do not introduce prog with "A Plague of Lighthouse Keepers" or the most strange Gentle Giant or Soft Machine songs. Select a choice of midsize (5 to 10 minutes), not too complex songs from the masters of the genre (from symphonic, art rock, psyche, prog metal...), make one or two CDs with them and convince your friends to listen to them more than once. Then ask them what they liked and what they didn't and why. From there, enrich your selection.
I cannot guarantee that you'll get all of your friends addicted to prog but you'll surely gain some.
