Hate - is hate a watered down characterization?

Well for the lack of better ideas i choose to make this poll, close it if it goes out of hand

I have been thinking a lot about this word/term/adjective?? after the Oslo terror, i just started to question myself how do I feel about the man behind it, and I thought of every possible way to categorize my feelings towards it (but words can't really grasp the massiveness of the crime committed) but i just had to call it something

i though about the word hate, and hate is a very powerful word, it is very negative, it is not very good to be hated ( i think) but recently in my head and in the surroundings i just notice that Hate  is used in every fitted and un-fitted situation-

it is possible to say you hate socialism (with passion) or hate that or that person, and hate FOX, but you can also use it in not very life threating or life changing matters such as i hate coke, or i hate Mac, or i hate shorts, or i hate intensely weekends and such, to me that is watering down of a rather powerful tag, characterization, is hate to easily used as a word, is it in anyway a watered down expression (i am not saying people aint righted to use it as it fits them) but are it used to often without really meaning.

what say you

also i repeat if this topic by any chance are a root for non-friendly posts, can be closed so i will just note the admins that i am not out for  making flamewars. so you have that in mind...