AVIV GEFFEN III

If anyone needed another proof for aviv's talent, to express thoughts, combine it with brilliant composing and to create - eventually - an exellent songs, "Aviv Geffen III" is one. The album broke the record while reaching gold in 24 hours only, and in my opinion "Aviv Geffen III" is one of his best albums ever, even though the songs are short like the "old brothers", they're not a half ideas, but complete songs, with soild background and magnificant production of Geffen & Lior Tevet, that keeps Aviv's genre: depressive and controversial writing, great composings and shakey voice.

"Aviv Geffen III" is complete album that includes 12 effective tracks, in all ways: young pepole contents, musical ideas that connect personal lamentations and rock anthems, multicolored with hammond keyboard, sixties quotes, an influence from the psychedelic era between the 60's and the 70's, and delivering speciality, that use great vocal harmony. The album is, without a doubt, more intimate from it's previous, and were a turn-out point in Aviv's career. Aviv is revealed in his full: his weakness, fear & anger. But unlike the text -which were hard & painful, the composings were much more soft & harmonic. Aviv has managed to release his steams, but did it in a certain refinement, that turned the songs - according to many critics - much more stronger.

The album has it's great songs, he is unified and very creative, deals with unstable sanity ("Depression"), the silence connection and the fear from abandon ("Respect"), heart tearing love ballads ("Run Away"), the children that fall in the army ("Profile 97") and the epilogue of the album speaks about conciliatoriness ("Don't Be Mad"). Another song that i personally liked is "Happiness Is Gone" (in my opinion, the best "depression anthem" in the album), a duet of sanity & insanty (Geffen & Lior Tevet), a song that became a great show anthem and is still played until today.

But yet some songs lead to a protest against Aviv, like "Cloudy Now", to create a massive controversy, aspecially "Profile 97" - which is a very good, complete & complicated song. A protest song, in the name of sanity, about "flower children" that dries out in the settled areas, durig the army. The songs dips in a sea of violents, french horn, an orchestra of psychedelic illusions and Beatles-style orchestration. The line - "the israeli death force" (instead of "The Israeli Defence Force") was very outrageous at that time. Aviv's father, Jonathan used it years ago, when the army was an occupier, but on those years when the peace "was on his way", it was pretty useless. Aviv is also attacks the education system. One of the most important facts was the thoughtlessness from the record company that released this album in the evening of the annual memorial day to the fallen IDF soldiers.

To conclude - it is the first album that aviv is managing to express himself in the full of his potential, and also reached another heights in the future. "Aviv Geffen III" is polished, excellent and well-built from the beginning to the end. 4.5 Stars.