Early use of brass is found in the music of The Shadows (Guitar Tango), Beach Boys (In The Back Of My Mind; Let Him Run Wild; California Girl; The Little Girl I Once Knew; Pet Sounds), Mother Of Invention and Beatles (For No One). If you like this can be traced back to Stan Kenton (Pet Sounds very Stan Kenton like).
Woodwind was also introduced by The Beatles (You've Got To Hide Your Love Away) and The Beach Boys (Let Him Run Wild, California Girls, Summer Means Love) in popular music.
The Moody Blues were the first real masters in the combined use of brass and woodwind I believe.
A good starting point for the origin of sound effects is probably "Yellow Submarine" which initiated the whole UK psyche era IMO.
Edited by earlyprog - July 14 2011 at 10:18