The mention of fake reviews puts me in mind (for some reason) of something I've only ever seen done once and would love to see again.  Back in Rolling Stone's earliest days, one of their reviewers was a guy named J. R. Young.  He did a handful of reviews for the magazine in a way that you either loved or hated:  he wrote his reviews as fiction.  He would write what amounted to a sort of long flash fiction story in which the album played a key part; the attitudes displayed to the album by the characters and the way the album came off looking was Young's review.  I, for one, loved it and would love to see someone attempt it, again.  To get an example, I think you may be able to find one or two of Young's stories online (but don't hold me to that).